marketing copy that stands out
We write copy for B2B startups and businesses through messaging and positioning for websites and blogs–to help you reach the ideal customer.
Copywriting is about why you matter over your competitors
Anyone can use Claude or ChatGPT, but can AI-generated copy or content convert?
Exceptionally copywriting is valuable to win your target audience. Compelling messaging and strategic positioning through copy answers the ‘why you’ when it comes to your business.
If you’re stressed about KPIs, conversion, website traffic, and overall selling, this is where KOI helps you bridge that gap.
We can even help you write your sales deck… shhh… we’re not marketing that yet but ask!
how we work
messaging & Positioning
Content that makes people actually want to read. We research your market and audience to craft your voice (even your competitive edge) making sure your value proposition creates ripples.
channel strategy
Although content is king, meeting your audience at the right medium is what makes it a home run. Whether it’s blogs, websites, or LinkedIn–we take the time to understand which pond your customers swim in.
ditch the AI
AI is great but everyone’s doing it. Like every koi is unique, your brand should be one of a kind. We believe that humans resonate better with other humans. We brainstorm content ideas and run it by you and full steam ahead!
I’ve been in B2B marketing for a few years and understand the ins and outs of marketing. During my time at early stage startups, I realized the importance of storytelling for businesses. Since then, I have worked with brands–big or small–to help them tell their story.
Meet Mashal
straight from the pond
hear what our customers have to say
“Mashal has been a rockstar at FrontrowMD–the main project she oversaw (complete overhaul of our marketing website) was a huge success (web conversion rate doubled out of the gate after our new homepage was deployed!).
She not only helped manage a creative design agency, but more importantly she (1) did deep secondary research on the best techniques used by other SaaS companies for every section of every page of our website, and (2) actually created wireframe mockups + design inspirations for the creative agency to work off of, which they consistently highlighted as making their efforts for more streamlined.
The results speak for themselves, and were so grateful for Mashal’s leadership throughout this and other key marketing projects.’
Irfan Alam
FrontrowMD, Founder & CEO
