marketing copy
that converts
Copywriting for B2B startups and businesses through enhancing messaging and positioning to help you reach the ideal customer.
Copywriting is about why you matter over your competitors
Anyone can use Claude or ChatGPT, but can AI-generated copy or content convert?
Exceptionally copywriting is valuable to win your target audience. Compelling messaging and strategic positioning through copy answers the ‘why you’ when it comes to your business.
If you’re stressed about KPIs, conversion, website traffic, and overall selling, this is where KOI helps you bridge that gap.
We can even help you write your sales deck… shhh… we’re not marketing that yet but ask!
straight from the pond
hear what our customers have to say
“Mashal has been a rockstar at FrontrowMD–the main project she oversaw (complete overhaul of our marketing website) was a huge success (web conversion rate doubled out of the gate after our new homepage was deployed!).
She not only helped manage a creative design agency, but more importantly she (1) did deep secondary research on the best techniques used by other SaaS companies for every section of every page of our website, and (2) actually created wireframe mockups + design inspirations for the creative agency to work off of, which they consistently highlighted as making their efforts for more streamlined.
The results speak for themselves, and were so grateful for Mashal’s leadership throughout this and other key marketing projects.’
Irfan Alam
FrontrowMD, Founder & CEO
work with us
Messaging + Positioning
Audit your current value proposition, messaging, ICP, competitive differentiation and key messages.
1-2 weeks including a founder interview + research
Deliverables: Detailed analysis with bullet-point recommendations.
Website Copy
Let me re-write up to four pages of your website alongside a detailed analysis on why those changes were made. Even better if you’ve done your messaging + positioning homework.
Deliverables: Recorded walkthrough of your website + re-written website copy.
Blog Content
Is Claude or ChatGPT writing your blogs? Does it sound like everyone else’s? Let me write them!
Your blog helps with sales, organic discovery, and thought leadership.
Deliverables: 30-minute meeting with founder to discuss brand voice, blog goals and information + Up to two revisions for each post.
I’ve been in B2B marketing for a few years and understand the ins and outs of marketing. During my time at early stage startups, I realized the importance of storytelling for businesses. Since then, I have worked with brands–big or small–to help them tell their story.
Meet Mashal
